Content is key
Web content is how you build your brand, market your product or service, and share your message online.
But multiple issues can prevent your written content from working effectively:
• Setting the wrong tone can prevent you from connecting with your target audience.
• Ineffective copy can prevent people from seeing your value proposition or understanding what you do.
• Unclear processes or calls to action can make people feel lost on your website or app.
• Written errors and mistakes can raise distrust and injure your reputation.
• Ineffective copy can prevent people from seeing your value proposition or understanding what you do.
• Unclear processes or calls to action can make people feel lost on your website or app.
• Written errors and mistakes can raise distrust and injure your reputation.
Here’s the bottom line: All of these issues can drive potential customers away.
Editing can help.
In my day job as a UX researcher for a design consultancy, I help clients improve tech products to better meet users’ needs. I’m highly attuned to how language—in headings, content, buttons, labels, links, etc.—can make or break the user experience.
As an editor, I can:
• Copy edit all text to ensure your website or app is error free
• Help you define a style and voice for your brand
• Create a style sheet or style guide to inform decision-making as you add new content and features
• Identify opportunities for user research to evaluate your content and overall user experience
• Help you define a style and voice for your brand
• Create a style sheet or style guide to inform decision-making as you add new content and features
• Identify opportunities for user research to evaluate your content and overall user experience
Interested? Tell me about your project.